WINNERS
While everybody was busy clamoring and tweeting about Beyonce's amazing performance, Britney's lip-sync 101 class, Nicki's confusing, lackluster performance ( I just got the thing about the chicken), Cee-Lo 'flipping out', and The Far East Movement's far-out dance moves, there were also some winners (and losers) too.
And the winners were:
ALBUM ARTIST OF THE YEAR
Taylor Swift
Taylor Swift
DIGITAL ARTIST OF THE YEAR
Justin Bieber
HOT 100 SONG OF THE YEAR
Taio Cruz (“Dynamite”)
COUNTRY SONG OF THE YEAR
“Need You Now” (Lady Antebellum)
TOP DUO OR GROUP OF THE YEAR
Black Eyed Peas
VIRAL INNOVATOR OF THE YEAR
Cee Lo Green
TOP TOURING ARTIST
U2
RADIO ARTIST OF THE YEAR
Rihanna
TOP NEW ARTIST OF THE YEAR
Justin Bieber
FAN FAVORITE
Justin Bieber
ARTIST OF THE MILLENIUM
Beyonce
ICON AWARD
Neil Diamond
Top R&B Song:
Usher feat. willI.am
'OMG'
Top Rap Song:
Eminem Feat. Rihanna — “Love The Way You Lie”
Top Streaming Song (Audio):
Nelly — “Just A Dream”
Top Streaming Song (Video):
Justin Bieber Feat. Ludacris — “Baby”
Top Dance/Electronic Album:
Lady Gaga — “The Fame”
Top Rap Album:
Eminem — “Revovery”
Top Male Artist:
Eminem
The finalists and winners are determined by chart performance and social and streaming activity as chronicled in Billboard magazine and on Billboard.com during the eligibility period of February 28, 2010 through March 1, 2011. The 46 award categories are based on measures provided by our data partners including sales data shared by Nielsen SoundScan, radio airplay monitored by Nielsen BDS, streaming data measured by Tubemogul and Nielsen BDS, social media consumption gauged by Next Big Sound and tour grosses tracked by Billboard Boxscore.
The take home message here is:
DO POP MUSIC!!! Or at least do a song with Eminem, Rihanna or Justin Bieber.
Or be Caucasian or at least appeal to Caucasians. (LOL). Befriend a causasian today! They are actually pretty cool, really--they are. I've tried it and 85% of them LOVE ME! (JUST JOKING-NO HATE MAIL PLEASE--this is a joke) But seriously-------
Your music doesn't necessarily have to be GREAT. It just has to appeal to a MAINSTREAM audience., and have a fast-uptempo beat. Mainstreamers are the people that are buying your music.
That's all....
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